The Affective Turn – Political Economy, Biomedia and Bodies
When in the early to mid-1990s, critical theorists and cultural critics invited a turn to affect, they often did so in response to what they argued were limitations of post-structuralism and deconstruction. The turn to affect points instead to a dynamism immanent to bodily matter and matter generally – matter’s capacity for self-organization in being informational – which, I want to argue, may be the most provocative and enduring contribution of the affective turn. Yet, many of the critics and theorists who turned to affect often focused on the circuit from affect to emotion, ending up with subjectively felt states of emotion – a return to the subject as the subject of emotion.
I want to turn attention instead to those critics and theorists who, indebted to Gilles Deleuze and Felix Guattari, Baruch Spinoza and Henri Bergson, conceptualize affect as pre-individual bodily forces augmenting or diminishing a body’s capacity to act and who critically engage those technologies that are making it possible to grasp and to manipulate the imperceptible dynamism of affect. I want to argue that focusing on affect – without following the circuit from affect to subjectively felt emotional states – makes clear how the turn to affect is a harbinger of and a discursive accompaniment to the forging of a new body, what I am calling the bio-mediated body.