Organization life and organization theory are based on technical-instrumental reason. Consequently, theories of motivation are constructions that depict motivation as a latent human quality that can be put into use through various techniques, methods, and practices. Motivation is therefore, in general terms, an effect from either pecuniary stimuli (as in scientific management) or emotional/relational manipulations (as in the human relations tradition). This paper aims at discussing the idea of motivation from a Deleuzian perspective. Deleuze has been largely neglected in organization theory. However, this negligence is not excluding one single author, but very much an entire mode of thinking, the immanent, empiricist, post-transcendental thinking running adjacent to various forms of Platonism throughout history. The Deleuzian use of desire as an immanent principle of creativity and movement enables for a new view on motivation that does not assume external stimuli but sees motivation as the continuous process of becoming.
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