More and more I am convinced that the actual coincidence of Marxist theory and psychoanalysis lies not only in analogies of superstructure and base with ego and id etc., but rather in the connection between the fetish character of the commodities and the fetishized character of human beings. I believe that the methodological difference between Marxism and psychoanalysis becomes can be overcome only at the moment, in which it becomes possible to show successfully how the economic fetishism turns into psychic fetishism; this is something that—in a side note—also suggests tracing back the economic fetish character beyond capitalist society potentially to prehistoric times, in which the original facts of economic fetishism found their first mental sources.
These traits seem to be closely connected to the relationship between the consumer and the commodity that I cannot prejudge. One should analyze thoroughly the completely irrational behavior of women in dealing with commodities—shopping, clothes, hairdressing etc.—and it will probably become evident that all those moments that seem to serve sex appeal are in reality desexualized.
