The French philosopher Michel Foucault has a set of insights that can help clarify how social media affects us on a psychological level. Foucault died before the advent of the internet, yet his studies of social conditioning and identity formation in relation to power are applicable to life online. Seen from a Foucaultian perspective, social media is more than a vehicle for exchanging information. Social media is a vehicle for identity–formation. Social media involves ‘subjectivation’.
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